Generation Y Drivers Easy target for Foreign Carmakers
July 9th 2011 13:13
A first-generation Scion tC, one of the most popular cars among millennials in 2009 and 2010, according to the survey by TrueCar.com.
They are not ones for keeping it in the family, are they?
They're the ME ME ME generation
Toyota’s youth-focused Scion brand proved the most popular choice among the Generation Y, or millennial, demographic. Rounding out the top five were Mitsubishi, Mazda, Nissan and Volkswagen. Not a single American brand cracked the top 10.
demanding and tech savvy they owe no allegiance to home, oh well that's life, the spoilt generation
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