Dodge's new tough-guy color: Furious Fuchsia
February 13th 2010 09:30
This'll fix a lot of guys who like or don't like my preference for red.
This is it Fuchsia
But these are 'big boy' cars none the less.
You'll be bound to get noticed and you know what they say about a man and his Wheels although I must say these would not go down at the farm.
Pity about that!
Chrysler Group is trying hard to claw back lost market share following years of slumping sales.
Dodge products like the Challenger muscle car and the four-door Charger sedan are targeted at male car buyers who want performance and a bold image.
About 85% of Challenger buyers are male, according to Chrysler.
Photographs don't really do justice to Fuchsia, Chrysler spokesman Dan Ried claims, while acknowledging that fuchsia might seem an odd color choice for a male-oriented car.
"I saw it in person and it actually looks pretty cool," he said. "It's tough to capture how it looks in the daylight."
So if you want a big beefy car, despite the colour, go for it.
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