Fobzy2010 Buick LaCrosse has high aspirations
November 16th 2009 14:59
The 2010 Buick LaCrosse, which joins other top-notch latecomers — like the Buick Enclave, the Cadillac CTS, the GMC Acadia and the Chevrolet Malibu and Traverse — in the newly shrunken universe of G.M. dealer showrooms
“LaCrosse plays a huge role in terms of changing the way people think of the Buick brand,” said Craig Bierley, Buick’s product marketing director.
Mr. Bierley, the marketing director, says the LaCrosse is aimed at buyers in their late 40s and 50s. “The people that we are hoping to attract do not want a soft, cushy ride,” he said. “They do not want to feel every bump in the road, but they want to be connected to the driving experience.”
LaCrosse's flowing and elegant interior design came from a joint venture of G.M. and the Shanghai Automotive Industry Corporation.
It looks good for a come-back car, don't you think?
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